Jason Groupp

Schematic of the Modern Wedding Photographer


They say that 90 percent of success is just showing up. The difference between knowledge and wisdom is hard work. Wisdom and knowledge have different meanings, but are often portrayed as synonyms. A business plan can be written from knowledge gained proposing a successful business, however wisdom is the knowledge gained from actually doing it.

This will be my 30th year in the industry and I’ve lived through some momentous highs and lows in the past 3 decades. I’ve always been fascinated by the paths photographers take building their businesses and have been fortunate to receive guidance from many of them. Four years ago I embarked upon a new chapter in my career as the Director of WPPI and Photo Plus Expo. I thought after 26 years I knew it all given the years I put in, but this new path of “doing it” as a director has provided me with a new perspective (and wisdom) I never thought possible. I want to share those insights with you.

Join me as I discuss the schematic for the modern wedding photographer and what I believe the future of our beloved industry. I’ll share case studies of successful practices, and the threads in which tie us all together.



Click here to register for WPPI Seminar 2016

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